Jeff is a principal at True and part of the Go-to-Market practice where he focuses on enterprise software and fintech and financial services. Jeff spent 16 years working on Wall Street at various leading investment banks and financial services firms. Most of that time was spent as an equity salesman covering the largest hedge funds and mutual funds in North America. Jeff developed relationships with his clients by building their trust through rigorous research and constantly providing them with the best possible access and solutions. Jeff decided to leave Wall Street to pursue his dream of being an entrepreneur by launching Beachmate where he spent three years as CEO before passing the job over to his wife. Jeff is now using his background in finance and as a founder to take on the challenge of recruiting for PE/VC firms and their portfolio companies.