Brian has more than 35 years experience applying technology to the retail industry. He has been a technology adviser to leaders across the retail industry as they’ve looked to address their technology and commercial challenges and has a reputation for honest, pragmatic advice and "telling it like it is", favoring practical solutions over complexity. Throughout his career he has delivered significant digital and technology implementations and project turnarounds focusing on multi-channel strategies, data analytics, sourcing, innovation, operations and profit improvement initiatives.