Mr. DiMisa works with leading companies to develop and implement sales strategies and sales effectiveness programs that drive profitable growth. He specializes in the design and implementation of sales management solutions that increase sales and profits for clients. Over his twenty years, Mr. DiMisa has worked with many companies to develop new go-to-marketing strategies for growth planning and revenue productivity. He has worked across many industries to help build customer-based sales strategies, select and organize distribution channels, create performance management and incentive structures and execute growth requirements across a range of marketing and selling environments. Mr. DiMisa has over 20 years of experience working with Fortune 500 companies, middle market organizations, private equity firms and small business/startup organizations on all aspects of sales, marketing, and customer service effectiveness. Prior to joining, Mr. DiMisa was a Senior Vice President and Sales Effectiveness Practice Leader at Sibson Consulting. Additionally, he has worked at various Fortune 50 companies in sales, marketing and managerial positions. He is a recognized thought leader and a well known contributor to many business periodicals including the Wall Street Journal, USA Today, WorldatWork publications, Selling Power magazine, Society of Human Resource Management (SHRM) publications and Sales & Marketing Management magazine. He is also author of a best-selling business book entitled The Fisherman's Guide to Selling: Reeling in the Sale - Hook, Line and Sinker (Adams Media 2007) and Sales Compensation Made Simple (WorldatWork Press 2009) Mr. DiMisa holds an MBA from the University of South Florida. He is a Certified Sales Compensation Professional (CSCP) and is a trusted trainer and advisor for WorldatWork's "Elements of Sales Compensation“, "Competitive Market Pay: Pricing Critical Sales Roles" certification courses and the “Sales Compensation 101” foundational course.