Ms Petra Carl is a fully qualified lawyer specialising in labour law. She has been working in HR for 20 years and has learned her trade from the ground up. She has managed the HR department in various companies and has consistently developed it over the last few years in line with the challenges of the labour market. As a long-time HR manager in the fashion and lifestyle industry, she has profound knowledge of HR processes. Her expertise covers the entire employee life cycle. The five focal points of their further development are employer branding, candidate journey, social media based active sourcing, direct approach and strategic talent relationship management.