EY Choi is a partner in Heidrick & Struggles’ Seoul office and a member of the global Technology & Services and Financial Services practices. She specializes in the digital needs of the market in roles, including CTO, CDO, and CSO, for clients of O2O platform, ecommerce, media, entertainment, gaming, consumer electronics, and IT services. She also has broad client coverage of IT, industrial, private equity portfolio companies and VC-backed startups. Prior to joining Heidrick & Struggles, EY worked for another global recruiting firm and a local boutique firm with functional expertise in CFOs and CSOs. She began her career in the financial service area including consumer banking, venture capital, and investment banking, where she was a product manager at Citibank Korea and an IR manager at a boutique investment bank. She is a certified public accountant and member of the AICPA.